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Picture having a open night. You are rejuvenated, open to experience, and looking to shake up your usual routine of evening scrolling. The world awaits your choice! Would you opt for a) seeing live music or b) having sex? The response, as typically the case with these types of queries, is obviously: “It depends.” Thinking adults may reasonably wonder: what's the gig? With whom is the other person? Is it likely to be enjoyable?

Few would pick a heavy metal lineup if the choice was one enchanted evening with Jonathan Bailey. However tweak any part of the equation, and it grows more complicated. In the case of the thousands surveyed asked this question by a major concert promoter, no further details was given – and the answer was revealed clearly and heavily preferring live music events.

Research Findings Indicate Unexpected Choices

An international report, interviewing a large sample from 18 and 54 from multiple countries, showed that gigs currently stand as the most popular form of entertainment, beating out athletic events, cinema and – absolutely – sex. Given the choice to one type of activity for the rest of their lives, nearly four in ten chose concerts, compared to film attendance (17%) and athletic competitions (14%). The group was significantly more as inclined to select attending their preferred performer on stage (70%) over sex (30%).

You arrive anticipating happily shocked – and frequently you’ll end up with someone else’s hair in your mouth

Context and Considerations

Certainly it's expected that a promotional study carried out for a live event company should come out so strongly preferring live shows – and, with the speculative tone of a would-you-rather, if your top performer is, such as Paul McCartney, you can see why seeing him could prevail rather than a routine encounter. However this two-option scenario between gigs or sexual activity, plainly ridiculous though it may be, is interesting to reflect on amid the peculiar point we face with these two aspects.

The Change of Concert Culture

Over the past few years, gig-going has grown beyond a shared activity but a serious endeavor. Event companies duly point out that large venue turnout has “grown significantly annually”, and live events get booked up quicker than before. Simply getting passes now needs extensive preparation, instant reactions and deep finances (or a high spending capacity). Though you succeed, it isn't sufficient to simply turn up and watch the performance. Nowadays exists an anticipation, especially for concertgoers, that you can boost your return on investment by going multiple times (even travelling internationally), learning the song selection ahead of time and understanding the rituals to follow and calls-and-responses developed through earlier audiences.

Numerous fans admit to affected by their experience at major tours: appearing as a choreographed performance of huge audiences, where some individuals arrived unaware of the steps. The extended concert series, producing huge revenue, showed of the degree to which fans will travel to participate in a historic occasion and watch their preferred performer sing, even if the live sound appears more and more less important than the production.

The State of Modern Intimacy

Sex, on the other hand – a relatively cheap and accessible pleasure – experiences dire straits. According to modern research, approximately 25% of people engaged sexually in an typical week, while just under a third were sexually inactive. Elsewhere, recent data revealed that a significant portion of adults said they had not intimacy even once in the previous year, rising from fewer people in previous decades. In these areas, the shift has been associated with less sexual activity with younger generations. Compare this with the market driving growth for stadium extravaganzas and the fierce battle for tickets. Certainly it’s not as simple as a simple decision between either option – “could you choose experience a popular event often, or avoid intimacy?” – but it's possibly an indication of what is viewed as the more reliable satisfaction.

Unexpected Similarities

Intimacy and concerts are closer aligned than one may assume. Both represent the commencement of a connection, a actual experience of ideas or potential that may have developed only in your head. You come with a general notion of how it’s likely to go, but expecting to be happily shocked – and if it turns out enjoyable or disappointing depends very much on whether your energy and anticipations match theirs. Frequently you might find with another person's locks in your mouth, and following be lingering for a break and a moment alone by yourself. Likewise with either, stimulants and beverages can either enhance or lessen the situation (but certainly help the worst occasions easier to weather).

Finding the Balance

The wonder to both gigs and sex hinges on locating that perfect combination between comfort and excitement, similarity and difference, work and relaxation. Naturally it happens only rarely – but it's the recollection of successful moments, the awareness that it can happen, that motivates us to attempt once more: to {